AdWords Editor is Google's free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns. Here are some key features of "AdWords Editor":· Work from your desktopDownload your entire AdWords account and make changes locally.· Navigate easilySelect a campaign or Ad Group (or your entire AdWords account) and search or view account details for what you selected.· Sort and view statisticsOnce you've selected one or more campaigns or Ad Groups, browse your keywords, ad text, negative keywords, and account performance statistics.· Add, edit, and deleteMake changes to your budget, Ad Groups, ad text, keywords, CPCs, URLs, and more.· Make bulk changesCopy and paste lists of keywords or text ads into AdWords Editor's bulk changes wizard.· SearchSearch your entire account for matches among your keywords and ad text. Then make bulk changes. For example, with just a few clicks, find all the keywords that contain the word 'chocolate' and adjust their maximum CPCs.· Check for errorsWhen you post your changes, AdWords Editor will flag potential policy violations, such as using the call-to-action phrase 'click here' in an ad. You'll be able to correct these errors before your ads go live on Google.· Upload changes to AdWordsOnce you've made changes to your account, upload those changes to AdWords.· Export a snapshotSave a delimited file with your AdWords account information and show it to a colleague or keep it for reference.· Auto updateYou'll always have the latest version of AdWords Editor, because Google automatically notifies you when updates are released.· Work offlineEdit your account on your computer, then post your changes to your account whenever you're ready.· Manage multiple accountsStore and make changes to client accounts using your My Client Center account.· Copy and PasteMove campaigns, Ad Groups, ads, and keywords from one location to another.· Work collaborativelyExport your changes and send to other AdWords Editor users for review. Track their comments about the changes, then review their changes before posting.
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